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Nicotine is an addictive chemical.

Kaival Marketing Services Bolsters Bidi Vapor’s Sales Staff

Hiring of OTP veteran poised to accelerate growth of major accounts, following legal win with non-tobacco flavored ENDS

JACKSONVILLE BEACH, Fla. (December 7, 2022) – Kaival Marketing Services (KMS), which handles sales and marketing for Bidi Vapor products, announced it has hired Dean Simmons, formerly Vice President of Sales at Swisher International, to maximize major retail and wholesale accounts for its top-selling, high-margin BIDI® Stick.

Mr. Simmons will join KMS as Senior Vice President of Sales and Corporate Development effective immediately.

During his time at Swisher, a major other tobacco products (OTP) manufacturer, Mr. Simmons was responsible for leading its national sales department, calling on wholesale and retail accounts throughout the convenience, mass, drug, grocery and tobacco-outlet retail channels. His team deployed the Jacksonville, Florida-based manufacturer’s flagship brands, including Swisher Sweets, BLK, Optimo and Goodies.

“Adding Dean will allow KMS to maximize its market potential quickly with several new retail customers that have been waiting to sell BIDI® Stick,” said Russell Quick, President of KMS, Jacksonville Beach, Fla. “Dean’s extensive leadership background in OTP, as well as his connections with top accounts here in the U.S., make him a valuable asset to our growing sales team.”

Before his last position, Mr. Simmons was Vice President of National Accounts for Swisher, managing the strategic partnerships for its largest chain-retail partners and major wholesale accounts.

“I am excited to join the KMS/Kaival Brands team and bring my expertise in this field to expand the market reach of BIDI® Stick,” Simmons says. “I will look to further grow what KMS has started by not only introducing BIDI® Stick to new accounts, but expanding contacts within existing accounts leveraging the background and relationships I have built up over the years.”

The move comes after a major victory in the courts for Bidi Vapor. As previously reported, on August 23, 2022, the 11th Circuit Court of Appeals overruled the U.S. Food and Drug Administration’s (FDA) marketing denial order (MDO) related to Bidi Vapor’s non-tobacco flavored devices. That decision set aside the MDOs, allowing Bidi Vapor’s exclusive U.S. distributor, Kaival Brands Innovations Group, to market all flavor varieties of the BIDI® Stick nationwide, subject to FDA discretion. All ENDS product on the market today that do not have marketing authorization from FDA are subject to agency enforcement.

KMS is the independent contractor acting as the marketing and sales division of Kaival Brands. “The ability of KMS to connect Kaival Brands to new sales and distribution channels is exponentially strengthened with the addition of Dean to the KMS team,” said Eric Mosser, President and Chief Operating Officer of Kaival Brands, Grant, Florida. “We applaud KMS on securing a top talent in the industry. KMS’s hiring of Mr. Simmons brings Kaival Brands more ability to rapidly grow sales, so we look forward to all that Dean will achieve towards the goals set before KMS and contribute to our overall success.”

Mr. Simmons joins a sales team at KMS that includes Todd Wheeler, a former top sales executive for Reynolds American Inc. (RAI), Winston-Salem, N.C. Wheeler was with RAI for 16 years before becoming national sales director for KMS in 2000. While at RAI, Wheeler was senior division manager for trade marketing. In that position, Wheeler oversaw independent and account outlets to deliver both volume and share targets. Successful brand launches included the Camel SNUS, VELO and VUSE Vapor portfolios.

ABOUT KAIVAL MARKETING SERVICES

Based in Jacksonville Beach, Florida, Kaival Marketing Services has served as the primary marketing and sales service provider for Kaival Brands since 2020.  In addition to its sales force, KMS brings over 100 contracted employees dedicated to supporting Kaival Brands’ management team through its next stage of growth. Kaival Marketing Services has used its experience and expertise in retail marketing and sales to catapult the BIDI® Stick to become the No. 1-selling disposable ENDS in the United States.

ABOUT BIDI VAPOR

Based in Melbourne, Florida, Bidi Vapor maintains a commitment to responsible marketing, supporting age-verification standards and sustainability through its BIDI® Cares recycling program. Bidi Vapor’s premier device, the BIDI® Stick, is a premium product made with medical-grade components, a UL-certified battery and technology designed to deliver a consistent vaping experience for adult smokers 21 and over. Bidi Vapor is also adamant about strict compliance with all federal, state and local guidelines and regulations. At Bidi Vapor, innovation is key to its mission, with the BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience to adult smokers.

Nirajkumar Patel, the Company’s Chief Science and Regulatory Officer, owns and controls Bidi Vapor. As a result, Bidi Vapor is considered a related party.

For more information, visit www.bidivapor.com.

ABOUT KAIVAL BRANDS

Based in Grant, Florida, Kaival Brands is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets. Our vision is to develop internally, acquire, own, or exclusively distribute these innovative products and grow each into dominant market-share brands with superior quality and recognizable innovation.  Kaival Brands is the exclusive U.S. distributors of all vapor products manufactured by Bidi Vapor.  Philip Morris Products S.A., via license from Kaival Brands International, LLC, a 100% fully owned subsidiary of Kaival Brands, is the exclusive distributor of all vapor products manufactured by Bidi Vapor in certain non-U.S. jurisdictions.

Learn more about Kaival Brands at https://ir.kaivalbrands.com/overview/default.aspx.

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Contact Information

Consumer:

support@bidivapor.com

Wholesale:

sales@bidivapor.com

401 N Wickham Rd — STE 130, Melbourne, Florida 32935

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Bidi Vapor stands firm against the access of the BIDI® Stick to minors. The sale of tobacco products to minors is prohibited by law.

Warning: This product contains nicotine. Nicotine is an addictive chemical.

California Proposition 65 Warning: This product can expose you to chemicals including formaldehyde, which is known to the State of California to cause cancer, and nicotine, which is known to the State of California to cause birth defects or other reproductive harm.

You may find more crucial warning information about the BIDI® Stick here.

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ACH Authorization and Agreement (“Authorization”)

I represent and warrant that I am the authorized owner, or an authorized agent of the authorized owner, on the checking or savings account provided by me to Kaival Brands Innovations Group, Inc. (“Kaival”) through www.bidivapor.com or its affiliate web pages (the “Site”). By clicking the “Accept” button below, I hereby authorize Kaival to withdraw the purchase price(s) specified in the applicable order confirmation(s) issued and duly executed by Kaival (“Confirmation(s)”), on the payment date(s) specified in the applicable Confirmation(s), by electronic funds transfer from the checking or savings account provided by me to the Site (the “Authorized Account”), in order to make the Requisite Payments to Kaival in exchange for products sold by or through the Site.

“Requisite Payments” means the amounts I am required to pay under the applicable sales agreement by and between myself (or my associated entity) and Kaival (the “Sales Agreement”) and the associated Confirmation(s), including any additional charges I owe, such as delivery, tax, or late fees. If the applicable due date falls on a weekend or holiday, my payment will be processed on the next business day.

I agree that this Authorization shall remain in effect, and Kaival may retain my Authorized Account information, until I am notified by Kaival that they are terminating my Requisite Payments, or until three (3) business days following the date on which I notify Kaival, in writing, that I wish to revoke this Authorization. I acknowledge and agree that revocation of my authorization does not cause a revocation or alteration of the applicable Sales Agreement or Confirmation.

I understand that Kaival may restrict or terminate payment under this Authorization, in the event that I am in default of the applicable Sales Agreement, and/or if there are insufficient funds in my checking or savings account, among other reasons.

I acknowledge that I have received a copy of this Authorization.

In the event an error is made in any ACH transfer, I hereby authorize Kaival to make any necessary transfers, to or from my Authorized Account, in order to correct the error.

I acknowledge and agree that electronic funds transfers will be made to the financial institution and account number supplied by me through the Site, and I acknowledge and agree that any errors in the provision of such information to the Site shall be solely my responsibility. I agree to indemnify, defend, and hold harmless Kaival in connection with any damages arising from such errors.

I acknowledge and agree that Kaival shall not be responsible for any aspect of the payment transaction following the point when my designated financial institution receives or has control of the payment transaction. Any loss or damage resulting from the loss of data or funds following my designated financial institution’s receipt of payment (or control of payment) shall be solely my responsibility, or the responsibility of my designated financial institution.

I acknowledge that Kaival shall be responsible for employing commercially reasonable means to safeguard my data, but shall not be responsible for any virus, data breach, theft, glitch, error, force majeure, or related event affecting my Authorized Account information, so long as such commercially reasonable means are employed.

This Authorization shall be governed by the Sales Agreement then in effect between me (or my affiliated entity) and Kaival. In the absence of an effective Sales Agreement, this Authorization shall be governed by the terms and conditions of sale set forth on the Site at the time of my signature below.

IN NO EVENT SHALL KAIVAL BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOST PROFITS (EVEN IF ADVISED OF THE POSSIBILITY THEREOF) ARISING IN ANY WAY OUT OF THIS AUTHORIZATION OR THE TRANSACTIONS CONTEMPLATED HEREIN, ABSENT KAIVAL’S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

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