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BIDI® Vape Device Less Appealing to Non-Smokers vs. Smokers, Study Says

Newly published behavioral intentions study shows adult cigarette users more likely to use vaping brand

MELBOURNE, Florida (April 17, 2023) – Smokers 21 and older are far more likely to use or consider using the BIDI® Stick brand of electronic vaping devices than are adults who don’t smoke or vape, according to a recently published study.

In the nationwide study of 8,056 participants, legal age adult smokers and current vape users—people who represent intended users of the BIDI® Stick—reported moderate levels of positive intention to use a BIDI® Stick regularly in each of the brand’s 11 flavors. Unintended users of the BIDI® Stick – i.e., adults who have never, have never regularly or do not currently smoke cigarettes and/or use vape devices – reported far lower levels of intention to use a BIDI® Stick, the study concluded.

“Our focus has always been to provide adult smokers with an alternative to combustible cigarettes,” said Niraj Patel, founder and CEO of Bidi Vapor, LLC, Melbourne, Florida. “This study shows that our approach to the market has been successful, in that we’re appealing to adult smokers and not people who don’t or have never smoked or vaped before.”

The study was published in the journal Drug Testing and Analysis’ special issue on vaping in March 2023. Authors of the study article were Christopher Russell, Willie J. McKinney, and Ian M. Fearon. Here’s a link to the article, which is free to read and download.

Study authors also conclude that the BIDI® Stick “may also be acceptable to a moderate proportion of adult smokers as a partial or complete replacement for cigarettes.”

Data from this study “can be used as input parameters to improve modeling of the effects that the BIDI® Stick e-cigarette may have on overall smoking-related morbidity and mortality in the U.S.,” study authors said.


Based in Melbourne, Florida, Bidi Vapor maintains a commitment to responsible, adult-focused marketing, supporting age-verification standards and sustainability through its BIDI® Cares recycling program. Bidi Vapor’s premier device, the BIDI® Stick, is a premium product made with high-quality components, a UL-certified battery and technology designed to deliver a consistent vaping experience for adult smokers 21 and over. Bidi Vapor is also adamant about strict compliance with all federal, state, and local guidelines and regulations. At Bidi Vapor, innovation is key to its mission, with the BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience to adult smokers.

Nirajkumar Patel, is the founder and CEO of Bidi Vapor, LLC. He is also the Chief Science and Regulatory Officer and director of Kaival Brands Innovations Group, the U.S. distributor of Bidi Vapor products. Mr. Patel owns and controls Bidi Vapor. As a result, Bidi Vapor is considered a related party of Kaival Brands.

For more information, visit www.bidivapor.com.


Based in Grant, Florida, Kaival Brands is a company focused on incubating innovative and profitable products into mature and dominant brands, with a current focus on the distribution of electronic nicotine delivery systems (ENDS) also known as “e-cigarettes”. Our business plan is to seek to diversify into distributing other nicotine and non-nicotine delivery system products (including those related to hemp-derived cannabidiol known as CBD) products. Kaival Brands and Philip Morris Products S.A. (via sublicense from Kaival Brands) are the exclusive global distributors of all products manufactured by Bidi Vapor.

Learn more about Kaival Brands at https://ir.kaivalbrands.com/overview/default.aspx.

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